Creating an effective website requires a lot more than just having a site and letting your customers know what you do. You want to make sure that each visitor on your website has a positive experience. You don’t want to just inform them about your product or service, you want to tell stories and paint a picture that is going to draw them towards your brand. There are many aspects of web design and copywriting that play into this and can have a drastic effect on how your business is perceived by prospective customers.
1. Simple Navigation
It doesn’t matter how good your website is if visitors can’t find what they are looking for. Being able to effectively navigate your website is very important and good navigation doesn’t need to be complicated. You want to consider how your visitors look for information and then structure the content in a way that best aligns with their preferences. Good navigation should be scannable, help users complete tasks and just make sense.
2. Call to Action
The language you choose should appeal to a wide audience – keep it simple. Try to spell things out as much as possible and drive them to action. Look at each page on your website as if it has one specific goal. Whether you want them to make a purchase, download a whitepaper, get in contact, or sign up for your mailing list, make sure that your call to action is persuasive and helps your site convert.
Far too many businesses get stuck using stock photography that seems to almost be chosen at random. You want photography that supports your messaging and aligns with your call to action and the benefits you are delivering.
Speed plays a huge role in the user experience. Take steps to ensure that your website is loading quickly and that you are able to provide a responsive and predictable experience to each user.
Headlines are one of the most important aspects of your website. Eye tracking research has shown that most users view headlines before images. Headlines should provide relevant context to your page content and outline key benefits. Appealing headlines increase the chance that visitors will actually read your content. Good content needs to provide value by addressing a question or challenge your visitor has.
Keeping these five basic tips top of mind will impr