Fraser Health Authority
Healthcare & Government
Fraser Health is one of Canada’s largest and fastest growing health authorities, providing integrated health care services to more than 1.6 million people in British Columbia, Canada.
They are consistently rated as one of BC’s top 100 employers, and they came to E-Cubed for help in creating an online presence that reflected and supported that.
The employment site was outdated, and failed to convey the modern, professional brand of the Fraser Health Authority. It portrayed entirely the wrong image to the healthcare professionals it was intended to attract. It was also extremely outdated from a technology perspective:
Who, why and how? The experience for our client, and their clients, needed to be grounded on the following:
The new website created a friendly, professional persona for the Health Authority and established it as a great starting place for a satisfying career. Simple, clear navigation made it easy for job seekers to find the information they needed, and to apply or register.
From a technology perspective we ensured that the site would be effective and simple for both users and editors:
48% new visitors
26% mobile traffic
30% increase in stickiness over previous year
6% increase in organic traffic
“I’ve been working with E-Cubed for over 15 years and together we’ve delivered over a dozen large scale web projects for the Fraser Health Authority. Everyone talks about service, but unfortunately more often than not it’s just that, “talk”. E-Cubed on the other hand puts the customer first and delivers at a level that is unmatched, often delivering under tight timelines while adhering to strict governance and privacy regulations. E-Cubed has earned my respect as a true partner that I can always rely on and I value their insight and strategic approach. They have helped to elevate our online experiences and delivered technology that grows with our organization and is always easy to use.”
Consultant, Knowledge Management and HR Systems | People and Organization Development