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Fraser Health Authority

Together, We Create Great Workplaces
By E-Cubed 2 years ago
CLIENT

Fraser Health Authority

INDUSTRY

Healthcare & Government

CLIENT SINCE

1999

LINKS

careers.fraserhealth.ca

Background

Fraser Health is one of Canada’s largest and fastest growing health authorities, providing integrated health care services to more than 1.6 million people in British Columbia, Canada.

They are consistently rated as one of BC’s top 100 employers, and they came to E-Cubed for help in creating an online presence that reflected and supported that.

FHA-ipad

The starting point

The employment site was outdated, and failed to convey the modern, professional brand of the Fraser Health Authority. It portrayed entirely the wrong image to the healthcare professionals it was intended to attract. It was also extremely outdated from a technology perspective:

  • Not mobile optimized
  • Not developed with SEO best practices
  • Not scalable, so it could not be evolved with the requirements of the organization
  • CMS was not user friendly and made it difficult for staff to publish content

Insight

Who, why and how? The experience for our client, and their clients, needed to be grounded on the following:

  • More and more career seekers are searching on mobile devices
  • Web is often the first touch base with the Health Authority
  • The web design needs to align with the organization’s brand, while also standing out from the corporate site
  • The CMS needs to be flexible enough to handle hundreds of jobs, across eight occupational groups
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Solution

The new website created a friendly, professional persona for the Health Authority and established it as a great starting place for a satisfying career. Simple, clear navigation made it easy for job seekers to find the information they needed, and to apply or register.

From a technology perspective we ensured that the site would be effective and simple for both users and editors:

  • Kentico CMS for quick, easy editing
  • Full search engine and mobile optimization
  • Custom Human Resource Management system – developed by us to manage the end to end application and hiring process (i.e. creating a profile and applying for positions)
  • Google mashups to showcase the great workplace communities as well as job fairs and events
  • Video banners enrich the content
fha-gmap

Results

96%

48% new visitors

52%

26% mobile traffic

60%

30% increase in stickiness over previous year

12%

6% increase in organic traffic

“I’ve been working with E-Cubed for over 15 years and together we’ve delivered over a dozen large scale web projects for the Fraser Health Authority. Everyone talks about service, but unfortunately more often than not it’s just that, “talk”. E-Cubed on the other hand puts the customer first and delivers at a level that is unmatched, often delivering under tight timelines while adhering to strict governance and privacy regulations. E-Cubed has earned my respect as a true partner that I can always rely on and I value their insight and strategic approach. They have helped to elevate our online experiences and delivered technology that grows with our organization and is always easy to use.”

Maria Elkington
Consultant, Knowledge Management and HR Systems | People and Organization Development

Awards

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