Pembina is a leading transportation and midstream service provider that has been serving North America’s energy industry for over 60 years.
They came to E-Cubed for a new website that would help build a distinct brand in a sector where most companies tend to look the same.
Pembina’s outdated site needed revitalizing from both a branding and a technology perspective. Specifically, it required:
The experience for our client, and their web visitors, needed to be grounded on the following:
The new website uses video to immerse the visitor in a rich and highly visual experience. A fresh design reinforces their distinct brand, and highlights their accomplishments and successes.
From a technology perspective, the site provides a compelling, user-friendly experience for the visitor, and a simple, efficient experience for the editor:
17% increase in mobile traffic
15% increase in returning visitors
18% increase in new visitors
“By giving Pembina’s corporate website a new look and integrating rich functionality, we’re better able to engage the 25,000+ monthly visitors to our site. We selected E-Cubed after an extensive and rigorous review process because of their expertise in building immersive and interactive websites. Their high level of customer service, the awards we’ve received and the increase in traffic further reinforces that we made a great choice.”
Supervisor, Investor Relations