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Pembina Pipeline

Building Something Extraordinary
By E-Cubed 10 months ago
CLIENT

Pembina

INDUSTRY

Energy

CLIENT SINCE

2014

LINKS

www.pembina.com

Background

Pembina is a leading transportation and midstream service provider that has been serving North America’s energy industry for over 60 years.

They came to E-Cubed for a new website that would help build a distinct brand in a sector where most companies tend to look the same.

Pembina-Page-Browsers

The starting point

Pembina’s outdated site needed revitalizing from both a branding and a technology perspective. Specifically, it required:

  • A fresh, modern design
  • Mobile optimization
  • Search engine optimization
  • A user-friendly CMS, allowing efficient publishing and content updates
  • Scalability, for easy adaptation to changing requirements or new enhancements
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Insight

The experience for our client, and their web visitors, needed to be grounded on the following:

  • As a public company, Pembina is very concerned with stakeholder engagement
  • The site needs to reinforce their brand and their position as a market leader
  • Investor data needs to be readily accessible, visually impactful and easy to consume
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Solution

The new website uses video to immerse the visitor in a rich and highly visual experience. A fresh design reinforces their distinct brand, and highlights their accomplishments and successes.

From a technology perspective, the site provides a compelling, user-friendly experience for the visitor, and a simple, efficient experience for the editor:

  • A Kentico CMS for simple content updates
  • Fully SEO and mobile optimized
  • Integration of a 3rd party news publisher and recruiting system to streamline publishing and eliminate duplication of effort
  • Integration of rich media assets such as video and interactive charts
  • Allowed for the ability to easily create project micro sites
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  • pembina-screen1
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Results

51%

17% increase in mobile traffic

45%

15% increase in returning visitors

54%

18% increase in new visitors

  • The site has become a useful resource for employees
  • The content creation and publishing process has been significantly improved through ease of use and greater flexibility
  • Ability to create project specific microsites to engage stakeholders
  • Ability to deliver an interactive online annual report that saved the company significant costs over previous years

“By giving Pembina’s corporate website a new look and integrating rich functionality, we’re better able to engage the 25,000+ monthly visitors to our site. We selected E-Cubed after an extensive and rigorous review process because of their expertise in building immersive and interactive websites. Their high level of customer service, the awards we’ve received and the increase in traffic further reinforces that we made a great choice.”

Hayley McKenzie
Supervisor, Investor Relations

Awards

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horizon
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