Predictive Web Analytics In Marketing
Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is still out…
The Ins And Outs Of A/B Testing
A/B testing, put simply, is the practice of testing two versions of something to pick a winner, based on data. In the world of internet and digital marketing, those things could be…
How To Get The Most Out Of Your PPC Campaigns In 2019
As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a…
KPIs: What’s Important For Digital?
Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…
Three Key Areas For Building A Road Map To Digital Maturity And Capability
With global expenditure likely to cross $2 trillion in 2019, "digital transformation" and, consequently, "digital maturity" are the current buzzwords in the tech space. However, digital transformation is much more than simply phasing out…
UX/UI Trends To Keep On Your Radar In 2019
A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans…
The Power Of Business Intelligence Tools
According to estimates, 80% of global data is unstructured. This data resides in social media feeds, digital photos, emails and audio files, to name a few. Unstructured data can be hard to…
How Information Technology Can Be Used For The Betterment Of Society
The 1990s saw the proliferation of computers and the internet. Over the course of a couple of decades, the seminal development changed how people work, network and communicate. According to 2016 Gallup…
How To Make Your Website More Scannable
In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there is every reason…
Five Best Practices For Travel Tourism Websites
People's travel tastes have changed in recent years. More people are open to new experiences. The number of people opting for solo travel has dramatically increased compared to our parents' generation. People…