As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a…

Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…

With global expenditure likely to cross $2 trillion in 2019, "digital transformation" and, consequently, "digital maturity" are the current buzzwords in the tech space. However, digital transformation is much more than simply phasing out…

A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans…

According to estimates, 80% of global data is unstructured. This data resides in social media feeds, digital photos, emails and audio files, to name a few. Unstructured data can be hard to…

The 1990s saw the proliferation of computers and the internet. Over the course of a couple of decades, the seminal development changed how people work, network and communicate. According to 2016 Gallup…

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there is every reason…

People's travel tastes have changed in recent years. More people are open to new experiences. The number of people opting for solo travel has dramatically increased compared to our parents' generation. People…

If you don't know what you are trying to solve, you hardly stand a chance at solving it. And good design for user interface (UI) and user experience (UX) is about solving the…

In the cluttered world of apps and websites, design can often help your brand stand out. If you can manage to deliver a pleasing experience to users, they are more likely to…