Articles

A customer data platform (CDP) is the ultimate wingman for businesses looking to improve their customer relationships by organizing, analyzing and utilizing customer data in a more effective and efficient manner. Think…

User experience (UX) trends evolve every year to keep up with the expectations of end users. What sets these expectations? Increasing digitization is one factor. As more services get digitized and as…

One bad experience can drive your customers away. According to PwC research, more than 30% of customers are likely to walk away from a brand after just one bad experience. On the other…

We live in an incredibly complex world. We have different kinds of stimuli and information coming at us from different directions at all times. In order to make sense of it all…

An increasingly fraught relationship with digital technology is starting to worry many. Brands such as Google have taken the initiative to promote digital well-being practices. They are meant to reinstate a healthy…

Businesses are navigating an increasingly complex world. Consumers are more aware of their data privacy rights, and the Covid-19 pandemic has accelerated behavioral shifts that are here to stay. And in an increasingly internet-first…

Imagine your internet is down and you need to raise a service request. Compare two scenarios: In scenario A, you dial up the customer care number, go through numerous interactive voice response…

Website lead generation starts with the homepage. After all, your homepage is probably your most visited page. A headline with a strong call to action (CTA) at the very top of the page…

Over the last couple of decades, there has been an increase in the risk of natural and man-made disasters. Large-scale disasters are just one kind of crisis that can wreak havoc, both at the…