How To Minimize Bias In User Research
We live in an incredibly complex world. We have different kinds of stimuli and information coming at us from different directions at all times. In order to make sense of it all…
Articles
UX Design And Digital Well-Being: An Important Step To Building A Customer-Centric Brand
An increasingly fraught relationship with digital technology is starting to worry many. Brands such as Google have taken the initiative to promote digital well-being practices. They are meant to reinstate a healthy…
What Will Drive Customer Engagement In The Post-Pandemic World?
Businesses are navigating an increasingly complex world. Consumers are more aware of their data privacy rights, and the Covid-19 pandemic has accelerated behavioral shifts that are here to stay. And in an increasingly internet-first…
The Role Of Customer Experience In Digital Success
Imagine your internet is down and you need to raise a service request. Compare two scenarios: In scenario A, you dial up the customer care number, go through numerous interactive voice response…
Four Lead Generation Tactics For Your Website
Website lead generation starts with the homepage. After all, your homepage is probably your most visited page. A headline with a strong call to action (CTA) at the very top of the page…
Best Practices For Prototyping
Design is an iterative process. The more quickly you can test ideas and make improvements, the faster you reach the finished product. That's where prototyping comes in. It is an iterative process…
How Technology Can Support Businesses In Times Of Crisis
Over the last couple of decades, there has been an increase in the risk of natural and man-made disasters. Large-scale disasters are just one kind of crisis that can wreak havoc, both at the…
Designing The Right Website Navigation
People typically go to a website in search of something. If it’s an e-commerce store, they are looking to buy something; if it’s a blog, they are looking for useful information on…
Predictive Web Analytics In Marketing
Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is still out…
The Ins And Outs Of A/B Testing
A/B testing, put simply, is the practice of testing two versions of something to pick a winner, based on data. In the world of internet and digital marketing, those things could be…