Articles

The Role Of Customer Experience In Digital Success

Imagine your internet is down and you need to raise a service request. Compare two scenarios: In scenario A, you dial up the customer care number, go through numerous interactive voice response…

Four Lead Generation Tactics For Your Website

Website lead generation starts with the homepage. After all, your homepage is probably your most visited page. A headline with a strong call to action (CTA) at the very top of the page…

Best Practices For Prototyping

Design is an iterative process. The more quickly you can test ideas and make improvements, the faster you reach the finished product. That's where prototyping comes in. It is an iterative process…

Designing The Right Website Navigation

People typically go to a website in search of something. If it’s an e-commerce store, they are looking to buy something; if it’s a blog, they are looking for useful information on…

Predictive Web Analytics In Marketing

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is still out…

The Ins And Outs Of A/B Testing

A/B testing, put simply, is the practice of testing two versions of something to pick a winner, based on data. In the world of internet and digital marketing, those things could be…

KPIs: What’s Important For Digital?

Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…