Articles

Businesses are navigating an increasingly complex world. Consumers are more aware of their data privacy rights, and the Covid-19 pandemic has accelerated behavioral shifts that are here to stay. And in an increasingly internet-first…

Imagine your internet is down and you need to raise a service request. Compare two scenarios: In scenario A, you dial up the customer care number, go through numerous interactive voice response…

Website lead generation starts with the homepage. After all, your homepage is probably your most visited page. A headline with a strong call to action (CTA) at the very top of the page…

Over the last couple of decades, there has been an increase in the risk of natural and man-made disasters. Large-scale disasters are just one kind of crisis that can wreak havoc, both at the…

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is still out…

A/B testing, put simply, is the practice of testing two versions of something to pick a winner, based on data. In the world of internet and digital marketing, those things could be…

As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a…

Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…