Articles

Over the last couple of decades, there has been an increase in the risk of natural and man-made disasters. Large-scale disasters are just one kind of crisis that can wreak havoc, both at the…

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is still out…

A/B testing, put simply, is the practice of testing two versions of something to pick a winner, based on data. In the world of internet and digital marketing, those things could be…

As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a…

Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…

With global expenditure likely to cross $2 trillion in 2019, "digital transformation" and, consequently, "digital maturity" are the current buzzwords in the tech space. However, digital transformation is much more than simply phasing out…

A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans…

According to estimates, 80% of global data is unstructured. This data resides in social media feeds, digital photos, emails and audio files, to name a few. Unstructured data can be hard to…

The 1990s saw the proliferation of computers and the internet. Over the course of a couple of decades, the seminal development changed how people work, network and communicate. According to 2016 Gallup…