Articles

UX Trends Likely To Dominate In The Next Year

User experience (UX) trends evolve every year to keep up with the expectations of end users. What sets these expectations? Increasing digitization is one factor. As more services get digitized and as…

How To Minimize Bias In User Research

We live in an incredibly complex world. We have different kinds of stimuli and information coming at us from different directions at all times. In order to make sense of it all…

The Role Of Customer Experience In Digital Success

Imagine your internet is down and you need to raise a service request. Compare two scenarios: In scenario A, you dial up the customer care number, go through numerous interactive voice response…

Four Lead Generation Tactics For Your Website

Website lead generation starts with the homepage. After all, your homepage is probably your most visited page. A headline with a strong call to action (CTA) at the very top of the page…

Best Practices For Prototyping

Design is an iterative process. The more quickly you can test ideas and make improvements, the faster you reach the finished product. That's where prototyping comes in. It is an iterative process…