The Role Of Emotions In UX/UI: Understanding Emotional Design
Humans are rational beings. But we are also driven by emotions. How many times have you picked up a bag of chips or a chocolate bar at the convenience store just because…
How Technology Can Support Businesses In Times Of Crisis
Over the last couple of decades, there has been an increase in the risk of natural and man-made disasters. Large-scale disasters are just one kind of crisis that can wreak havoc, both at the…
Designing The Right Website Navigation
People typically go to a website in search of something. If it’s an e-commerce store, they are looking to buy something; if it’s a blog, they are looking for useful information on…
Predictive Web Analytics In Marketing
Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is still out…
The Ins And Outs Of A/B Testing
A/B testing, put simply, is the practice of testing two versions of something to pick a winner, based on data. In the world of internet and digital marketing, those things could be…
How To Get The Most Out Of Your PPC Campaigns In 2019
As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a…
KPIs: What’s Important For Digital?
Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…
Three Key Areas For Building A Road Map To Digital Maturity And Capability
With global expenditure likely to cross $2 trillion in 2019, "digital transformation" and, consequently, "digital maturity" are the current buzzwords in the tech space. However, digital transformation is much more than simply phasing out…
UX/UI Trends To Keep On Your Radar In 2019
A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans…
The Power Of Business Intelligence Tools
According to estimates, 80% of global data is unstructured. This data resides in social media feeds, digital photos, emails and audio files, to name a few. Unstructured data can be hard to…