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KPIs: What’s Important For Digital?

Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…

UX/UI Trends To Keep On Your Radar In 2019

A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans…

The Power Of Business Intelligence Tools

According to estimates, 80% of global data is unstructured. This data resides in social media feeds, digital photos, emails and audio files, to name a few. Unstructured data can be hard to…

How To Make Your Website More Scannable

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there is every reason…

Five Best Practices For Travel Tourism Websites

People's travel tastes have changed in recent years. More people are open to new experiences. The number of people opting for solo travel has dramatically increased compared to our parents' generation. People…

UX Trends That Ruled The Roost In 2017

In the cluttered world of apps and websites, design can often help your brand stand out. If you can manage to deliver a pleasing experience to users, they are more likely to…

The Case For No-Frills UX/UI

Flat design is so 2015. Minimalism is the new poster boy of the UX/UI world. It all started with Airbnb's UI revamp in 2016. However, Instagram took all the limelight with asimilar revamp a month…