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Designing The Right Website Navigation

People typically go to a website in search of something. If it’s an e-commerce store, they are looking to buy something; if it’s a blog, they are looking for useful information on…

Predictive Web Analytics In Marketing

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is still out…

The Ins And Outs Of A/B Testing

A/B testing, put simply, is the practice of testing two versions of something to pick a winner, based on data. In the world of internet and digital marketing, those things could be…

KPIs: What’s Important For Digital?

Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what's working and tweak what's not, thereby allowing you to allocate budgets…

UX/UI Trends To Keep On Your Radar In 2019

A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans…

The Power Of Business Intelligence Tools

According to estimates, 80% of global data is unstructured. This data resides in social media feeds, digital photos, emails and audio files, to name a few. Unstructured data can be hard to…