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UX Trends That Ruled The Roost In 2017

In the cluttered world of apps and websites, design can often help your brand stand out. If you can manage to deliver a pleasing experience to users, they are more likely to…

The Case For No-Frills UX/UI

Flat design is so 2015. Minimalism is the new poster boy of the UX/UI world. It all started with Airbnb’s UI revamp in 2016. However, Instagram took all the limelight with asimilar revamp a…

Why You Should Define User Personas

You’ve fixed your website load time and ensured it’s mobile-friendly, but the bounce rate won’t go down. If that scenario sounds familiar, maybe you’re missing out on defining user personas. Having an…

The Science Behind UX Design

Most people can’t truly multitask. For that reason, good user experience (UX) design is one that gives just enough information to proceed to the next stage. Supply users with too much information and they…