Freightera

“The Expedia of freight!”

Freightera offers a free cloud-based B2B online freight marketplace with 100s of reliable LTL and truckload carriers, where you can search and compare instant all-inclusive freight quotes and book shipments online 24/7.

We were engaged to totally overhaul and reinvigorate the website, improve usability and streamline the booking path. Throughout this process we also delivered a brand refresh to help Freightera better position in the marketplace and create alignment with their vision of offering a better way to ship freight – easy, best price, accessible and green.

Service Offerings

  • Brand logo design & visual identity
  • Marketing collateral
  • Brand standards
  • Competitive review and best practices
  • Usability analysis
  • Persona and use case development
  • Information architecture
  • Wireframing and interaction design
  • UX, UI and responsive design
  • Email and marketing automation

Highlights

  • + 36% Overall Bookings
  • + 57% Mobile Bookings
  • – 23% Bounce Rate

Client Testimonial

Awards

W3 Design Silver Award – Web Applications/Services