Operation Lifesaver

Stop Track Tragedies – Operation Lifesaver aims to save lives by educating Canadians about the hazards surrounding rail properties and trains.

Operation Lifesaver is a partnership initiative of the Rail Association of Canada and Transport Canada.

Service Offerings

  • Competitive review and best practices
  • Usability analysis
  • Persona and use case development
  • Information architecture
  • Wireframing and interaction design
  • UX, UI and responsive design
  • Kentico CMS integration
  • SEO
  • Analytics and conversion tracking
  • Performance optimization and load testing
  • Hosting

Highlights

  • Migrated 17 years of blog posts
  • Multilingual
  • Interactive polls
  • Ambassador Portal – secure access to downloadable campaign / training materials and event reporting
  • Interactive railway incidents map

  • +141% New Visitors
  • +103% Returning Visitors
  • -96% Bounce Rate
  • +338% Social Traffic

Client Testimonial

Awards

Communicator Award of Excellence – Social Responsibility
Kentico – Site of the month